Real campaigns. Real numbers.

The challenge

A UK-based home goods retailer was spending £8,000/month on Google Shopping with a cost-per-acquisition of £4.20 — well above their £2.50 target. ROAS had been declining for three months.

Our approach

We rebuilt the Shopping feed from scratch, segmented campaigns by margin tier, and introduced a Performance Max campaign with tightly controlled audience signals. Negative keyword lists were expanded and bidding shifted to Target ROAS.

The challenge

An online course provider was running broad Meta campaigns with a single creative set. CPL had climbed to $38 and the funnel was leaking — most leads weren't converting to paid enrolments.

Our approach

We introduced a three-stage funnel: awareness video ads, retargeting with testimonial creatives, and a conversion campaign targeting warm audiences. We ran a 4-creative split test in week one and killed underperformers within 7 days.

The challenge

A personal injury law firm had tried two previous agencies with poor results. Their Google Ads account had 200+ irrelevant keywords, no call tracking, and a landing page with a 78% bounce rate.

Our approach

We stripped the account to 12 tightly themed ad groups, set up call and form conversion tracking, and rebuilt the landing page copy around intent. Meta was added in month two targeting local audiences with case-type specific creative.